It's important to keep in mind that there are still many people who are not heavy internet users, and many more who do not use social media. Thus, if there isn't frequent local TV news coverage, daily front page stories, etc, it might not register with a lot of people. But I can tell you that if someone takes a flyer and makes an appeal to local civic groups, clubs, and folks gathered in coffee shops, those people will begin actively spreading the word and getting leads. Especially retirees. I think there are people out there who saw something, heard something, but have not made the connection to this disappearance. Social media is great, flyers are great, but taking a flyer, putting it in people's hands and saying "I need your help to find my daughter/sister/cousin/friend" can light a fire. If you're local and you're able, try to get flyers in the hands of outlying communities in the area, put flyers in people's hands and tell them why you're searching for AJ. Make it real for people. Ask for their help. Stand outside high-traffic retail areas like a Salvation Army bell ringer and talk to everyone who will pause, put a flyer in their hand. You would be AMAZED what a ladies' book club and a group of old men playing dominoes will do for you. You have to break out of your comfort zone, go places you would never go, and approach people with whom you have nothing in common.