OUOTP: A press packet in the form of a FB page for a missing person is a great idea.
Here is my concern....
I have a professional background in PR for a major company (way back in another life). The problem I've had with Stephanie's case all along is there is very little OFFICIAL and well-cataloged information on her. Both from the source (the JCSO) and the news media in the area:
These have been the only 2 official announcements about Stephanie's case put out by JCSO:
Update: Jul 29
http://jacksoncountyor.org/DesktopM...ore_Download&EntryId=288&PortalId=3&TabId=337
Flyer Distribution: Aug 20
http://jacksoncountyor.org/DesktopM...ore_Download&EntryId=309&PortalId=3&TabId=337
No press release from JCSO (that I can find) announcing the time her car was driven on July 4 late to July 5 early.
No press release from JCSO announcing a POI -- and just two (IIRC) news agencies ran the story.
The MSM in that area do not have websites that catalog their stories -- I have a story I took a printscreen of on July 10, but I can't find it anywhere online now.
So, in order for the FB page on Stephanie to act as a media packet -- the info must be able to be vetted by fact-checkers. That's been a huge obstacle in her case. No news outlet wants to run a story on flimsy info and if it's too vague (as it has been with JCSO) then it doesn't appeal to an audience. If the story runs and statements were made on air by people close to her (e.g., the now POI) but not archived online -- then there goes the source. Stories gain traction when they are full of details that show solid reporting and credibility. All the electronic MSM in Medford are affiliated -- ABC, CBS, NBC, FOX. If there is a local angle (such as in NOLA) then they'll pick up the story there. But, again, if sourcing is an issue they won't run it.
Too much gate-keeping of information shows a lack of professionalism and if this request is coming from the family, as I believe some here have hinted at -- then what a disservice to your missing loved one. All it takes is looking at Whitney Heichel's case to see what timely information out to the public -- from the Gresham PD an official source -- can do to advance a case. Within 24 hours of Whitney going missing the car make/model AND license plate number was in a press release. Media were all over it. Guess what piece of information led to locating her remains? The license plate found by someone who saw the number in the news.