Exactly, they accomplished taking the focus off of Kyron in two ways: by excluding media that was there to report on what they had to say about his disappearance - including apparently the largest newspaper in Oregon - and by shifting the focus to their 'agenda', their rules for 'team players' and more about them, them, them (or more precisely the father) -- and not Kyron.
And Mark Klaas on Nancy Grace rightfully said earlier that he actually can put themselves in their shoes and he doesn't get excluding various members of the press either. I posted earlier that I thought how that that's how he would see it since he always says that parents of missing children manage to not be offended by investigations because the focus is on doing whatever to move forward and find their child.