wfgodot
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Hey, Brothers, Can You Spare a Cough Drop? (NYT)
Any "ghost brands" you'd like to see make a comeback?
much more at linksWhat is it with fraternal ties and ticklish throats? [....] Now, the vintage Smith Brothers brand of cough drops is poised to try a comeback, keeping its familiar brand symbol of a pair of bearded brothers and expanding into a line of health and wellness products.
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The campaign is an example of an effort to breath new life into what is known as a ghost brand: a once-popular mainstay among packaged goods that fell dormant or out of favor because of a loss of consumer interest and advertising spending. Some ghost brands disappear from stores altogether, while many others remain but are banished to bottom shelves in supermarkets or drugstores and get little or no marketing support.
Other examples of ghost brands include Aim, Ammens, Aqua Velva, Armour, Breck, Brylcreem, Bromo-Seltzer, Brut, Camay, Close-Up, Comet, Duncan Hines, Fab, Hydrox, Kretschmer, Lava, Log Cabin, My-T-Fine, Noxzema shave cream, Oxydol, Parkay, Pepsodent, Pert Plus, Prell, Schlitz, Spic and Span, Sure, Vitalis and White Rain.
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Any "ghost brands" you'd like to see make a comeback?