Filet-o-fish has an interesting history.
McDonald's Filet-O-Fish sandwich, which was introduced nationwide in 1965, has a fascinating history.
www.businessinsider.com
McDonald's Filet-O-Fish sandwich — the first non-hamburger item added to the fast food giant's menu — went nationwide in 1965.
It was the brainchild of Cincinnati-based McDonald's franchise owner Lou Groen.
Groen came up with the idea when he discovered that the Catholic practice of abstaining from meat on Fridays was hurting his business.
As it happened, Groen's hamburger-centric eatery happened to be located in a predominantly Catholic neighborhood.
But Kroc hated the idea. He described his initial reaction in his book: "Hell no! I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned fish."
But McDonald's executives Fred Turner and Nick Karos disagreed. Groen ended up convincing them that he'd either need to start selling fish sandwiches or his store.