Thanks for pointing that out. I don't have access to newspapers.com but the ads can be seen in the previews and we can read what it says from the OCR text:
View attachment 220531
"DILA (DIANA) PALUSHAJ $25,000 REWARD (MISSING SISTER) For information leading to the exact whereabouts of this woman. Missing since July 28, 1983 from 2155 Paulding Ave., Bronx, N.Y. Age 33, 5 ft. 5 in., 130 lbs., medium brown hair, hazel eyes, small birth mark on right side or face. Last seen leaving residence at 3 p.m."
Daily News from New York, New York on February 11, 1987 · 12
"REWARD $25,000 for information leading to the exact whereabouts of this woman DILA (DIANA) PALUSHAJ MISSING since July 28, 1983 from Paulding Ave., Bronx, N.Y. Age 33, 5 ft. 5 in., 130 lbs., medium brown hair, hazel eyes, small birth mark on left side of face. Last seen leaving residence at 3 p.m."
Daily News from New York, New York on February 6, 1987 · 404
Preview of one of the reward ads:
View attachment 220530
(Same text as the above)
Daily News from New York, New York on February 6, 1987 · 80