Another public service announcement from SOTS....
There was a Time article about how data mining creates profiles of people for marketing purposes....It's an OUTSTANDING READ!!!! I was so impressed and learned so much that I just spent the last 15 minutes finding it in the Time Archives just so I could share it with you....
Here is the link....
http://www.time.com/time/printout/0,8816,2058114,00.html
a small small small snip.....
Three hours after I gave my name and e-mail address to Michael Fertik, the CEO of Reputation.com, he called me back and read my Social Security number to me. "We had it a couple of hours ago," he said. "I was just too busy to call."
Each of these pieces of information (and misinformation) about me is sold for about two-fifths of a cent to advertisers, which then deliver me an Internet ad, send me a catalog or mail me a credit-card offer. This data is collected in lots of ways, such as tracking devices (like cookies) on websites that allow a company to identify you as you travel around the Web and apps you download on your cell that look at your contact list and location. You know how everything has seemed free for the past few years? It wasn't. It's just that no one told you that instead of using money, you were paying with your personal information.
The entire article focuses on data mining and privacy. I first read the article in July of this year...the article is from 2010.
After I read the article, I downloaded a program mentioned. It tells me what sites track my visit and what data mining programs they are using. I have the option to block them. It updates daily. Some of the sites have 10 or more mining programs!!!!!
I won't post the name here so you'll just have to read the article. Take 20 minutes and be wowed and frankly...a bit creeped out.
Might I also add......WS does not track with aggressive data mining and seems to only use basic common programs based on the Amazon book ads. What a welcome departure from other sites practices.