Different people have different values and things that are important to them. Some value their privacy, their image, their reputation. Some value possessions, achievement, money, status. Some value family and children. etc. Everyone is different.
I think those of us who value our children above everything else are the ones having the hardest time with SM. We know that if it was OUR child who was missing, heck yeah, we'd be hounding every media source, every LE source, every psychic, the butcher, the baker, the candlestick maker if we thought it would help find our child. Everything else, including privacy, the gym, and clean sheets would be right out the window.
But not everyone is like that. Some people are focused on different things for whatever their reasons are. It doesn't surprise me that SM sends her friend out to defend her instead of doing it herself. I don't expect her to do that herself anymore than she has done anything else.
If she's so bugged about what people are saying on the internet she could (1) stop reading it; and (2) go out and set people straight if it bugs her that badly. Reading it and whining about it is pointless. Anyway, doesn't she have better things to worry about? LIKE A MISSING CHILD?
MOO and all that.