I have real concerns about this. The fact is, if you as a parent teach your child these tips, there's a good chance the bullies will move on to other victims who are less savvy. These steps, in fact, ARE the things socially savvy children already know and employ, and when they are "tested" by bullies the bullies move on to other victims.
This is the advice we all got from our moms - IGNORE the bullies. If you do that in the very beginning, (not after there is a period where you are an established victim, but before that happens) it does work. But it's not sound advice for an administration - just for a mom to give her own child.
So while those are sound things to teach your child, so that bullies will bother someone else and not your child, it doesn't work for a whole school. As others have mentioned it teaches the bullies that they have absolutely free reign over the campus.
Another practice in schools that really bothers me is that if a fight breaks out, BOTH kids are punished equally and the admin is too lazy to look through the history and determine who was most at fault. If you're attacked, lay there and get punched until an adult can break up the fight. Insanity.