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Dolly Parton's latest business venture is going to the dogs.
The country music icon, actress and author has announced the launch of Doggy Parton — a line of dog apparel and accessories produced in partnership with SportPet Designs.
Sharing a short video on Instagram, the superstar singer told fans the designs will have a "Dolly flair" to them.
"Puppy Love was my very first record and six decades later, my love for pets is stronger than ever," she told fans in the short clip.
"This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little Dolly flair.
"Part of the proceeds will support Willa B Farms, a rescue where animals in need find never-ending love. Don't we all need that?'"
