Face-Recognition App Lets You Identify Kids That Might be Missing

[hollye]

Face-Recognition App Lets You Identify Kids That Might be Missing
Matches Photos to Listings on a Missing Kids Site to Unite Families in China

Finally, a more moving use for augmented reality. JWT China teamed up with missing children listings site Baby Back Home to help turn China’s 1.4 billion citizens into search volunteers. The problem: in China, 20,000 children go missing each year, kidnapped and sold into child prostitution, slave labor or turned out on the street as beggars.

The app then used face recognition tech to compare it to the listings on the Baby Back Home site to identify a match. According to the agency, two families were united in a week after launch. The app has been downloaded 20,000 times.

http://adage.com/article/creativity...nition-app-lets-identify-kids-missing/241813/