Mexico - Valeria Marquez, 23, Influencer murdered during Tik Tok live stream, Jalisco, May 13, 2025

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Influencer shot dead during livestream voiced fear minutes before murder: "Maybe they were going to kill me"​


The social media influencer who was shot dead during a livestream on TikTok in the Mexican state of Jalisco appeared to be murdered by a hit man and expressed fear before being killed, prosecutors said on Thursday.

The grisly murder of 23-year-old Valeria Márquez on Tuesday shocked the Latin American nation, igniting rumors about the motive behind her killing in a region that's been eclipsed by cartel violence in recent years. Mexican President Claudia Sheinbaum said her administration is working with local investigators to track down the killer and extended her condolences to Márquez's family.

Rodríguez said that early Tuesday afternoon, hours before the shooting, a masked man posing as a delivery driver arrived at the beauty salon on the outskirts of Guadalajara, accompanied by another man on a motorcycle. According to a woman in the salon, the men said they had a "very expensive" gift for Márquez that they had to deliver in person. When Márquez arrived and heard people were looking for her she expressed fear in her livestream.

 

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