I'm personally betting he or his family was from within the "Loop" of Richmond, between Interstate 295 and Route 288, given Jumpology/Defy Air Sports' location. I live about 2 miles away from it, and it sits near a frankly, abandoned mall and some standard stores like Target and such. Here's an image of it on Google Maps:
خرائط Google
The area it's in though is at least a mile from 295 and 95, with plenty of traffic lights in between, so it's not necessarily an area where someone going through the area would stop specifically for. Richmond is a pretty common "pit stop" town too, since going further on 95 will take you further south and going east on 64 will take you to Virginia Beach. I'm really betting that he or some extended family is native to that area.