Warning Offensive!Cathay Pacific sex scandal leaves ad campaign in its turbulent wake

Steely Dan

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  • #1
http://www.cnn.com/2011/WORLD/asiapcf/08/15/cathay.scandal/index.html?hpt=hp_t2

Cathay Pacific sex scandal leaves ad campaign in its turbulent wake
By David Challenger, CNN
August 15, 2011 10:25 p.m. EDT

Hong Kong (CNN) -- A sex scandal that recently put Cathay Pacific into a tailspin is now causing more turmoil for the Hong Kong-based airline.

The carrier launched an investigation last week after explicit photos, purportedly showing a sex act involving a male and female employee in a plane's cockpit, were published in newspapers and online.

The embarrassing episode has now affected Cathay's newest phase of its "People and Service" marketing campaign, which uses the catchphrase "the team who go the extra mile to make you feel special."...


JMO, but I couldn't think of a better time to launch that campaign. :innocent:
 
  • #2
I found the photo but decided not to post it. It had the naughty bits blacked out but still. So imagine the scene in Airplane where Julie Hagerty has to inflate the auto-pilot.
 

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