It's definately vulgar and in bad taste, but in the grand scheme of things, well....there are soooooo many more things higher up on my list of things that I wouldn't want my kids being subjected to seeing. There are shows on FOX (and other stations) that I would never let them watch. Recreations and dramas about murders, rapes, violence, portraying women as sexual objects only.......IMO, all that stuff is sooooo much more harmful to our kids than seeing the printed word "F*CK" for 3 seconds on a t-shirt at a football game. If that's the worse thing my kids will come across in todays world, then I am a happy parent, LOL.