the charity things is explained here
In England & Wales, registered charities are required to demonstrate public benefit. Because Madeleines Fund is currently focussed on searching for one child, Madeleine McCann, it cannot register as a charity. However, it may be able to register as a charity in the future.
At the point the Fund starts to focus on abductions generally, public benefit may be demonstrable and the Fund may be able to register as a charity.
"When I was praying I started thinking of all the things that were happening. There were lots and lots of ideas in my head and
how we could make things better and I was really feeling very down and not sure which way to proceed. I had this mental image of being in a tunnel and instead of the light at the end of the tunnel being extremely narrow and a distant spot, the light opened up and the tunnel got wider and wider and went in many different directions. I talked to you [Kate] about it and said, I am not prepared to pursue one path.
We are going to do everything in our power to influence things.'
"It was almost like something - I am not saying it was the Holy Spirit - came into me and gave me that image. That is when I really felt I had a clear path."
Was it a religious experience?
"I can't say it was a vision because I am not clear what a vision is but I had a mental image and it certainly helped me decide. I became a man possessed that night. The next day I was up at dawn, making phone calls." (snip)
The McCanns' campaign has involved every possible avenue being used to raise the profile of Madeleine. There has been a certain resentment about it but
Kate McCann says they have been careful to stress they are not the only parents who have suffered in this way.
"Madeleine is incredibly precious to us. Since this happened we have been
made more aware of how many missing children there are. It is awful that we didn't know the scale of it before. Madeleine is as special to us as other children are to their parents." (snip)
http://www.thetablet.co.uk/articles/9930/
Bolding mine. They could have as they indicated in this interview, Maddie is one of many. They chose not too. Again nothing in his vision mentions his daughter, therefore a charity would have been more than appropriate without Madeleine being forgotten in the least.
In my mind the fund was set up as quiclk as it was in order to gain maximum impact in the early days - everything I have ever read says that as early as you can and as loud as you can - the mcaans with help decided they were not going to sit back and just wait - they were going to do something - or at least try - what is so wrong with that ?
Nothing, I just don't buy it
. Millions of dollars (pounds) were donated by famous and mega-wealthy Brits, a separate fund seems self serving imo. Also there was a fight fund set up by the 17th of May for legal aid why and was it separate from the find Madeleine fund? I don't know, but will find out