Annasmom:
What I am mulling over is possibly creating an email that says something like: "Anna Christian Waters disappeared from Half Moon Bay, Ca in 1973. Her family continues to look for her. Please come to searchingforanna.com for more details about the case." The email could, as suggested above, include the kindergarten picture and the recent age progression.
This email could be forwarded to people within each of our address books, which is then forwarded by the receipients. This would "virally" spread out this info exponentially. Technically, this would be spam, but would be using the power of spam in the service of good.
The major disadvantage of these type of emails is that people tend to add and elaborate the information in the email. RFF's suggestion of creating a password-protected pdf is an attempt to make the information in the email unalterable to keep it from mutating into something that we don't want. In short, we would make the message a "picture" that can not be altered except by us with a password. However, as RFF explained, this "picture" would still be able to altered, but it would be more difficult than the usual email.
As I originally stated, I was opposed to using this technique because of the potential of losing control of the message. I re-offered the proposal with the idea of using the email only to direct people to the website where we have complete control of the content. It may still be a bad idea. If you are opposed to this, we will certainly defer to your decision.
(I hope that I explained this concisely. It seems that I cannot avoid using large words.
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
)