LinasK
Verified insider- Mark Dribin case
- Joined
- Jun 3, 2004
- Messages
- 26,891
- Reaction score
- 24,540
By Greg Morago
Houston Chronicle
<!--date-->Posted: 07/10/2010 12:00:00 AM PDT
Tucked into a recent New York Times story about the popularity of men's shapewear (slimming T-shirts that cinch in love handles and "moobs") was the briefest mention of the hot new frontier of men's undergarments: "profile-enhancing underwear."
As Michael Kleinmann, president of Freshpair (Freshpair.com), an online underwear retailer for both sexes, says they are "the equivalent of a push-up bra" for men. On the company's website there are men's underwear categories for butt shapers, chest shapers, tummy shapers, waist shapers and the new growth segment: "package enhancers."
Manufacturers that include Andrew Christian, BumGear, Joe Snyder, Gregg Homme and Calvin Klein are among the 10 brands that supply Freshpair with undies designed to make a man look bigger where it counts.
The constructions could feature padding, special pouches or elastic bands called "sling supports" that help create a look of more generous endowment.
http://www.mercurynews.com/bay-area-living/ci_15450840?source=rss
Houston Chronicle
<!--date-->Posted: 07/10/2010 12:00:00 AM PDT
Tucked into a recent New York Times story about the popularity of men's shapewear (slimming T-shirts that cinch in love handles and "moobs") was the briefest mention of the hot new frontier of men's undergarments: "profile-enhancing underwear."
As Michael Kleinmann, president of Freshpair (Freshpair.com), an online underwear retailer for both sexes, says they are "the equivalent of a push-up bra" for men. On the company's website there are men's underwear categories for butt shapers, chest shapers, tummy shapers, waist shapers and the new growth segment: "package enhancers."
Manufacturers that include Andrew Christian, BumGear, Joe Snyder, Gregg Homme and Calvin Klein are among the 10 brands that supply Freshpair with undies designed to make a man look bigger where it counts.
The constructions could feature padding, special pouches or elastic bands called "sling supports" that help create a look of more generous endowment.
http://www.mercurynews.com/bay-area-living/ci_15450840?source=rss