My opinion and blunt, so please don't read this if you can't handle my opinion on this.
I believe that this website is NOT all about Lisa, but all about the defense of DB and JI. I think that the DT is getting ready for an upcoming trial and is putting their ducks in order. If it was all about Lisa, it would have gone up months ago. The fact that it has been started now, after 5 months, is a specific tactic that the DT is using to help prepare their clients for trial. It also could be that the benefactor is receiving some heat and asked that such a website be put up.
While I don't feel that this website is really harmful in any way, I see it for what it is and it makes me really sad that Lisa has been given so little regarding justice. Even the statement given by (supposedly) the parents on the site doesn't look like a personal plea, but just a canned statement that anyone could have made while asking for the return of a wallet or a set of keys. It stinks to high heaven to me. However, I don't think that it makes much difference in any way. DB and JI know where Lisa is and also know that there is likely no one who could give any tips to this site or anywhere else that could put them in the hot seat. They know because what happened to Lisa happened in the privacy of their home and whoever disposed of Lisa's little body did so under the darkness of night.
I suggest that we all watch this site and see just how much information about Lisa turns up on this site. Look at other missing children's websites and compare them on the information. This site is a DT tactic and nothing else.
And, I would love more than anything to be wrong on this and that a tip would bring Lisa home, but sadly, it's not going to happen.