Evidence has been found. Nothing specific mentioned. Lab work is being prioritized to expedite the investigation. That was about it.
Presser started at @10:20AM. Three speakers for about 2-3 minutes each. Very little new information. A few questions from reporters were met with, "Can't answer at this time. Ongoing investigation."
<BBM for Focus>
Although not a serial murder investigation, this is a very high profile investigation due to the enormous amount of awareness nationwide and beyond. Below is a guideline for Investigators to maximize results via ms media from their most valuable investigative resource; 'The American public', which is analogous to a security camera across the landscape.. "You can't connect the dots, if you don't collect the dots"..
https://www.fbi.gov/stats-services/publications/serial-murder
IX. Media Issues in Serial Murder Investigations
FBI - Multi-Disciplinary Perspectives for Investigators
Behavioral Analysis Unit-2
National Center for the Analysis of Violent Crime
Critical Incident Response Group
<snipped - read more at link>
Often the relationship between law enforcement and the media is not a close one. In some law enforcement agencies, there is a long history of distrust and resentment underpinning this relationship. From the law enforcement perspective, the media publishes unauthorized information from investigations, hypothesizes on investigative progress, and uses talking heads to critique the investigative efforts. From the medias standpoint, law enforcement withholds too much information and does not communicate adequately with the media. It is counterproductive for law enforcement to sustain contentious relationships with the media, while attempting to develop an overall strategy for a successful serial murder investigation. The only party who benefits from this negative relationship is the serial murderer, who may continue to avoid detection. A respectful, cooperative relationship between law enforcement and the media will serve the missions of both.
It becomes essential for law enforcement personnel involved in a serial murder investigation to design and implement an effective media plan. The plan should provide timely information on a regular basis, without compromising the investigative endeavors. It is essential for media releases to be closely coordinated with investigative strategies. This helps determine the best times to both educate and solicit information from the public concerning certain aspects of the investigation. Once a media plan is established, law enforcement can be more proactive than reactive in its media strategy.
Symposium attendees provided a number of suggestions regarding media issues:
Identify one spokesperson as the Public Information Officer (PIO), to speak on behalf of the investigation. This person would, in conjunction with other members of the investigative effort, prepare releases, make statements, and update the media on behalf of all involved jurisdictions, including forensic laboratories and medical examiners offices. To eliminate confusion and controversy, MOUs should include an agreement regarding the designation of a single PIO in multi-jurisdictional, serial murder investigations.
The role of the PIO is extremely demanding and time consuming, and they should not be assigned any additional investigative responsibilities. In addition, the PIO should have limited access to sensitive case facts. This will help minimize the possibility of critical information being inadvertently released to the media.
The PIO must be aware that any verbal comments they make to augment information in the written press release can negate the strategy of the written press release. Any verbal comments made in conjunction with written press releases should be coordinated and rehearsed with the lead investigator(s), prior to the release.
Press releases can be designed around several purposes: to announce a development in the case; to provide public safety information; to educate the public; to solicit information from the community; to provide behavioral information about the offender; to correct misinformation about the case; or to encourage someone who may know the offender to come forward.
Press releases should always have very specific objectives. New releases should be reviewed by lead investigators and management, prior to dissemination. Investigators should consult with proven behavioral experts experienced in serial murder cases, before releasing any behavioral-based offender information.
Press releases regarding the investigative effort should always have a positive tone. The PIO should continually remind the community that every available resource is being utilized in the investigation. A release can also include statements that discuss the impact of the case on the community, including the nature and scope of the threat to potential victims and the steps being taken by law enforcement to educate the community.
Inaccurate information distributed by the media regarding a serial murder investigation should be identified and addressed by law enforcement as soon as possible. Such information may include statements made by talking heads solicited by the media. This may require daily monitoring of news broadcasts and print media by investigators, to identify the incorrect statements or misinformation.
:tears: 
