Just kinda' bumping this thread. Wrangler jeans weren't really popular until the movie Urban Cowboy was released (June 1980). Before that, the only people who wore Wranglers were usually from an area where folks actually worked around livestock. Most "hippie types" as some referred to earlier in this thread, would have been wearing Levi's. Many girls who followed (or were even involved in Rodeo) braided their hair. I'm really leaning toward some kind of "rodeo" association here. I'm looking at any kind of Rodeo that would be in April, cuz that's kinda early, weather-wise. So far I'm still just sleuthin' around, but thought I'd throw this out there.