It was a bull ride - and the only reason I'm pointing that out is because it was on his New Year's list of aspirations to ride a bull. December 31, he'd done everything else on his list - rock climbing, skydiving, and still more - except that, because he was afraid to. Lisa took him to the local Walmart just so he could ride a bull before midnight and complete his list.
She wrote he lasted .08 seconds.

It's one of my favorite stories of him.
Every New Year's he'd make a list of goals to accomplish - the theme that year, 2007, was based on the country song 'Live Like You're Dying'. He hated country music but he'd heard it while traveling and it spoke to him.