I am thinking why announce the news in this very public manner, if she/they want privacy. Even when news had leaked about her pregnancy, the family could have said to respect her privacy. Why now, when this company are beginning their intelligence gathering. Unless it's to stop the Press hounding her when the news did leak into the papers. Could be one paper was already onto it. Still strange and looks like an appeal if he is out there, especially with the scan photograph and saying Nicola had attended the first scan. Hmm. MOO.
I'd say she's starting to show. Local news travels fast. It's probably a pre emptive strike before a neighbour or a friend or acquaintance wants a bit of money to go to the papers and reveal it.