Hey everyone, Happy Friday. Here’s hoping LE find BL today!
I just wanted to weigh in on some of the YouTube comments and questions I've seen floating about. I was a ‘YouTuber’ for about 8 years. The time taken to make ONE video, when it's just ONE PERSON doing all of the work, can be HOURS!
I still occasionally make videos for clients. Last week, 57 total minutes of footage took me close to 6 hours to make into a professional looking finished 12-minute video that was suitable for YouTube — editing all of the misspoken words and “ums” out, finding music, adding closed captioning, the introduction, the end screen, adding a description, finding optimal keywords to use in the description. Finding suitable royalty-free music ALONE can take me hours. GP would have been going through hours of footage to find the right parts, snipping them, jigsawing them together, editing photos… And then there are voiceovers (if she was doing those). It can be such a long process. It's a damn hard graft. Some of the YouTubers I know have multiple people working on the channel. (Side note: There's probably quite a lot of footage for LE to go through.)
And all of this is BEFORE we get to the promo side of things. GP had a website (which can be many, many, many hours of faffing around for a relative beginner, ESPECIALLY to get it off the ground, and looking “perfect,” and even with WordPress/SquareSpace/Wix, etc.) Then there’s TikTok (more editing and caption-creating), and Instagram (requires consistent+regular content to gain any traction). Comments need to be replied to. Posts and videos need to be scheduled at “optimal” times to get the most reach+engagement. Influencing (I use the term loosely and never referred to myself by that name) is a full time job when you have wifi, so I can only imagine how stressed out someone could get, on the road, without wifi.
The work quickly depletes the batteries on my devices. I’m not clued up on solar chargers and whatnot, but that side of things would have quickly become an issue (for me) in the wilderness — phones, iPads, computers, drones, other recordable devices, Apple Watch,etc. Some of my external hard drives also require a power source although I don't think that's common now.
To make money from YouTube, GP would’ve needed to have at least 1,000 subscribers AND 4,000 hours of viewing in the past 12 months. Her channel wouldn't have been eligible for monetisation before that. I don't see sponsored posts [ad/gifted/affiliate/spon/other disclosures], so I'm assuming GP wasn't making any money from the van life venture. I’m not aware of how many followers, etc GP had before the story made headline news, but it would have been (IMO) a truckload of work for very little reward at the beginning. If she were being belittled by BL at the same time… stress city, I imagine.
Some people have said that GP’s first video was an odd choice — you can create an Introduction/overview-style video that sits permanently on the top of your Channel. It looks to me as though her video would've been used for that.
I think what GP started was beautiful, and she clearly had a lot of talent.