Why Social Media for George Zimmerman?
on 28 April 2012.
We understand that it is unusual for a legal defense to maintain a social media presence on behalf of a defendant, but we also acknowledge that this is a very unusual case. Here are our justifications for our online efforts, and some guidelines we have put in place to help you understand what you can expect. We do understand and acknowledge the criticism that this is an opportunistic move using the event of a tragedy for personal or firm gain. Rest assured, that if the controversy surrounding this matter subsided tomorrow, so would our efforts to address the perceived problems the way we feel is necessary.
First, we contend that social media in this day and age cannot be ignored. It is now a critical part of presidential politics, it has been part of revolutions in the Middle East, and it is going to be an unavoidable part of high-profile legal cases, just as traditional media has been and continues to be. We feel it would be irresponsible to ignore the robust online conversation, and we feel equally as strong about establishing a professional, responsible, and ethical approach to new media.