Visitors to an exhibition of nudes are being encouraged to strip off to help them to feel closer to the art.
Kevin Money is offering 25% off any purchases of works from his Bodyline exhibition to anyone who bares all.
So far, locals at Gallery 39 in Swindon, Wiltshire, have been reluctant to take the gallery owner up on his offer, reports Sky News online.
"I'm happy to close the blinds and if they want to take their clothes off, I'll give them 25% off," he said.
"Buying art is a novelty in Swindon at the moment but I'm thinking I won't just give 25% off - they have to earn it.
"We had someone almost do it yesterday but they changed their mind at the last minute."
Encouraging customers to strip off is a way of helping them to experience the art in a more profound way, Mr Money said.
http://www.ananova.com/news/story/sm_1117451.html
Kevin Money is offering 25% off any purchases of works from his Bodyline exhibition to anyone who bares all.
So far, locals at Gallery 39 in Swindon, Wiltshire, have been reluctant to take the gallery owner up on his offer, reports Sky News online.
"I'm happy to close the blinds and if they want to take their clothes off, I'll give them 25% off," he said.
"Buying art is a novelty in Swindon at the moment but I'm thinking I won't just give 25% off - they have to earn it.
"We had someone almost do it yesterday but they changed their mind at the last minute."
Encouraging customers to strip off is a way of helping them to experience the art in a more profound way, Mr Money said.
http://www.ananova.com/news/story/sm_1117451.html
