Found Deceased CA - Tushar Atre, 50, tech executive, kidnapped, Santa Cruz County, Oct 2019 *ARRESTS*

  • #41
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  • #43
The fact that police haven’t released descriptions of the kidnappers leads me to believe they have video of them or some idea of who they are.
 
  • #44
Now that we know there were "several" people in the house, and "several" nefarious actors who entered at 3AM... makes a forced entry all the more difficult to believe. But they're still printing this as a robbery?

The articles don't explain why they're calling this a robbery. They haven't said what was taken. He could have had (or the perps thought he had) a lot of cash in the house. But then you'd think they'd take the cash or whatever they took from the house and leave Atre. Why did they need Atre? His girlfriend's car and his body was found on property he owned. Maybe the property was a warehouse for his cannabis business and they needed him to open it up to get the goods in there.
 
  • #45
The articles don't explain why they're calling this a robbery. They haven't said what was taken. He could have had (or the perps thought he had) a lot of cash in the house. But then you'd think they'd take the cash or whatever they took from the house and leave Atre. Why did they need Atre? His girlfriend's car and his body was found on property he owned. Maybe the property was a warehouse for his cannabis business and they needed him to open it up to get the goods in there.

What they wanted was clearly not at the house.
I’m trying to figure out why they would steal the car though. They obviously had a vehicle, I would think taking him in a car that police would immediately know the license plate of would be a lot of unnecessary risk.

UNLESS the car was needed for a transponder that opens a gate.
 
  • #46
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  • #47
What they wanted was clearly not at the house.
I’m trying to figure out why they would steal the car though. They obviously had a vehicle, I would think taking him in a car that police would immediately know the license plate of would be a lot of unnecessary risk.

UNLESS the car was needed for a transponder that opens a gate.
Or a car full of kidnappers didn't have enough space for the victim. Also the route from his house to Summit is mostly woodsy and not heavily traveled at night if they knew the area and went the back way
 
  • #48
Seriously no updates on this? I’d assume all this hush means that the GF is singing like a canary and they know who he acutely has problems with.. or she won’t. :/ Weird to take the dude and spare the lady and leave her as a witness, no? IMO, just bc this is a ruthless, clearly a tasked killing of some sort. Nobel to spare the one person he may have loved as much or more than himself. All my speculation.
 
  • #49
What they wanted was clearly not at the house.
I’m trying to figure out why they would steal the car though. They obviously had a vehicle, I would think taking him in a car that police would immediately know the license plate of would be a lot of unnecessary risk.

UNLESS the car was needed for a transponder that opens a gate.
Unless some of the "kidnappers" were perhaps, possibly, part of the group of people who were already hanging out at his house?
 
  • #50
Very sad. I didn't know him but we have a few mutual acquaintances. The Santa Cruz mountains are notorious for cannabis growing operations. The mutual acquaintances are all cannabis industry people. (DailyMail reports his girlfriend owns a cannabis company, so association to the cannabis industry is reported in MSM Pictured: Girlfriend of millionaire tech boss, 50, kidnapped from his California home | Daily Mail Online)

"Police confirmed to DailyMail.com Wednesday evening that his body was found in the abandoned vehicle and said the motive is believed to be robbery. "

Armed robberies for cannabis are VERY common in Santa Cruz. When I was a UC Santa Cruz student, nearly every person I knew of involved with cannabis "enterprise" had experienced at least one armed robbery (many several). It even happened in a home I rented a room in for a summer.

"Several neighbors said Atre was involved in questionable activity and illicit behavior.

One resident who spoke to ABC7 on condition of anonymity said: 'Santa Cruz is notorious for different things going on. And you know, people with money sometimes get sucked into interesting situations.' "

BBM. I am so confused, sorry to be so dense. Is marijuana legal now in CA? Do these people run around with wads of cash? Or are they getting robbed for the pot? Are they drug dealers or business owners? I thought he was a tech guy. So confused. TIA

ETA: years ago I was backpacking in the Sierra Nevadas and came across a grow operation. Scariest thing I have ever experienced.
 
  • #51
Sounds to me like it was probably the girlfriend who made the 911 call and saw the vehicle leave, or someone else who was staying over in the house. At least we know it wasn't Atre who made the call.
It was not the girlfriend. She was out of town.
 
  • #52
Umm the Glass Door reviews for his business are maybe the worst I’ve ever seen. I also then just spent an hour in this rabbit hole and I’ve still not found an update on where the GF is?
She works for another cannabis company out of state.
 
  • #53
Tushar was reportedly cruel to strangers and to employees. You could see him on the street and he'd ruin your day.

I have a feeling that the complete "saint verse villain" total divide could be based on whether the person interacted with him socially or through business.

Barry Sherman, the murdered Canadian healthcare tycoon, was described as family centered, modest, and fun- unless the circumstances involved business. Then he was said to became a cross between 'Hannibal Lecter' and 'Freddy Krueger'.

Factor in that business was a big portion of his life and the list of fellow humans with negative experiences and by extension, the list of potential suspects grows quickly. It could well be the same with this victim.


Well said.

I believe that general statistics would support your statement entirely. My guess is that if there is a drug connection, it is likely indirect.

My very vague impression is that the legal cannibas industry has produced a harvest glut and small producers are getting squeezed out by bigger operations. Then factor in that a certain number of people may had transitioned from illegal to legal cannibas- but could retain their "illegal roots" in regards to violence potential.

This could lead to a volatile situation where a disproportionate number of people involved have financial problems, and are potentially violent. Then factor in a tendency in some to smoke their own harvest rather frequently- and transition to other chemicals.

The end result: More desperate people doing desperate things. They then learn of a wealthy cannabis dabbler..... .
 
  • #54
BBM. I am so confused, sorry to be so dense. Is marijuana legal now in CA? Do these people run around with wads of cash? Or are they getting robbed for the pot? Are they drug dealers or business owners? I thought he was a tech guy. So confused. TIA

ETA: years ago I was backpacking in the Sierra Nevadas and came across a grow operation. Scariest thing I have ever experienced.

It’s legal in Ca, but only with proper licenses. The black market is a lot bigger than the legal market in California and it’s not uncommon for people to have their hands in both. But regardless if someone is operating legally or not, there are no banks that will really work with cannabis businesses so it’s largely a cash based industry.

There are some people who are strictly business owners and operate completely legally, some who are drug dealers and only do illegal business and many who fall somewhere in between.

Legalization in California is fairly recent and since then it’s been really common for successful people from other industries (tech, real estate, etc) to invest in legal cannabis businesses. Most of the big money comes from those types of people and they link up with people with more experience who have been in that line of work before it was legal.
 
  • #55
It’s legal in Ca, but only with proper licenses. The black market is a lot bigger than the legal market in California and it’s not uncommon for people to have their hands in both. But regardless if someone is operating legally or not, there are no banks that will really work with cannabis businesses so it’s largely a cash based industry.

There are some people who are strictly business owners and operate completely legally, some who are drug dealers and only do illegal business and many who fall somewhere in between.

Legalization in California is fairly recent and since then it’s been really common for successful people from other industries (tech, real estate, etc) to invest in legal cannabis businesses. Most of the big money comes from those types of people and they link up with people with more experience who have been in that line of work before it was legal.
Wow, sounds like a mess. Thank you so much for the explanation!
 
  • #56
Wow, sounds like a mess. Thank you so much for the explanation!
There’s a good documentary on Netflix called Murder Mountain that delves into the ramifications of legalization plus the history of pot growing in the Northern California area. (Also talks about various missing people in the area.)
 
  • #57
I'm CTO of a CBD company and I do agree cannabis robberies are common here too (I live in CO). CBD fortunately has minimal risk. With THC products it is difficult to wash the money so to speak, as it still illegal on a federal level so people have to figure out what to do with the cash. Usually, however, everyone involved has pretty high security..I would think if his girlfriend owned a company she would be pretty smart about it.

I have however also dealt with my share of idiots, and half the people here (or more) are complete scammers.
Same here..while I am not in CO, I do sell CBD products (some with THC) and while others like to advertise it in their front yards with sign, put labels on their vehicles, I do not ... we have enough thefts and robberies around here at the lake that I choose not to advertise to the public ( we have a state/county campground down the street at the lake and a trailer park not too far away where LE is always present for drug arrests). So I am not going to advertise anything.
 
  • #58
Tushar was reportedly cruel to strangers and to employees. You could see him on the street and he'd ruin your day.
He may not have been the nicest guy on the planet, but he didn't deserve to be murdered in cold blood. Nobody does. IMHO.
 
  • #59
Same here..while I am not in CO, I do sell CBD products (some with THC) and while others like to advertise it in their front yards with sign, put labels on their vehicles, I do not ... we have enough thefts and robberies around here at the lake that I choose not to advertise to the public ( we have a state/county campground down the street at the lake and a trailer park not too far away where LE is always present for drug arrests). So I am not going to advertise anything.
They are coming down with quite strict regulations (on CBD) soon here, which hopefully will discourage the shadier non-GMP compliant people. We white label only, so most products you would find in Walgreens etc are likely ours. I'm not sure how that will affect the industry as a whole, but part of that is ensuring everything is locked down. It could also create a black market too.

I've visited other facilities and the security is pretty tough. Fortunately no one has to float around with lots of cash. It sounds to me like they knew a fair amount about him...maybe someone he was considering doing business with. One of our partners is a bit on the greedy side and always considering deals that sound good, hence providing a lot of company info to those people, tours etc. Someone could get a lot of info that way.
 
  • #60
Tushar was reportedly cruel to strangers and to employees. You could see him on the street and he'd ruin your day.
There might be the possibility of a receipe for disaster where the environment contributed a lot to the motive.

Start with an aggressive personality. Not good characteristics to have in an honor sub culture. Of course, "honor" in this context does not mean "fair" or "just". Rather, it just means that the sub culture can place also of emphasis on respect / dis respect concepts rather than having a detached "legal" approach.

Then add that the victim could well have not been aware of the social norms in that sub culture and presumed that it operated the same way as his software business. Blend in that the subculture appears to have a disproportionate number of people pre-disposed towards violence, or willing to tolerate it amongst others in the group.

Toss in the possible fact that a changing cannabis market means that a good number of legal, semi legal and illegal growers have cash flow problems and are not on the road to the promised perfect pot paradise. Lastly, fold in the possibility of people in the sub-culture smoking their own harvests and some who might not be inclined to stop with THC in regards to substance use.

There result could well be victim being the wrong person in the wrong place and the wrong time....
 

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