General Mills CEO sees a world with fewer soups on the shelves
Harbinger of things to come? I always find these stories interesting...cause and effect, stuff folks don't seem to notice...but here it is... the news that Progresso is cutting 40 flavors of soups (though, I couldn’t find a list of which ones).
Remember those bare, coronavirus-at-its-peak grocery shelves with only a couple sad clusters of unsold varieties? Safe to assume those won’t be returning.~~~Tabitha (ps...new term to me: pantry-loading!!)
General Mills Inc., whose vast array of packaged foods spans Progresso to Cheerios to Yoplait, has cut 40 types of soup from its lineup during the coronavirus pandemic — almost half of the company’s offerings — as it rethinks products in an age of
pantry-loading. And those flavors, Chief Executive Officer Jeffrey Harmening says,
won’t be coming back.
“They may not be able to get 16 varieties of chicken noodle, but they can still get chicken noodle” he said in a video interview from Minneapolis. “As I think forward a year from now, I
think that we’ll see fewer varieties on the shelf.”
(
why I shop at Aldi in the first place, too many choices drives me bonkers!~~Tabitha)
Americans, used to being spoiled for choice at the grocery store, may see the shift to fewer product offerings is a long-lasting change even once the pandemic ends.
It’s part of a broader shift brought about by lockdowns that’s altering the way consumers shop and eat. People are spending more time in the kitchen and turning back to old-school brands that offer comfort during an unsettling time. (
yes, I found boxed Macaroni & Cheese almost addicting at this time!~~Tabitha)
[more at link]
BBM
