I have a 10 yr old boy, and just last night I had to say the "V" word in a sentence to him. It was horrible for me ( I wish they just stayed babies forever) but at least he felt comfortable asking mom what the proper word for the anatomy was. Believe me when I tell you that sex is out there parents, its happening, whether we like it or not. Making it safer is ALWAYS going to be a good idea. Talk to your kids, dont mix signals, make them understand your expectations. We talk to ours about drugs, stranger danger, molestation, etc, we need to give them all a clear opinion about sex too. I'm pretty squemish about it, don't get me wrong, the idea of talking to my 10 yr old son about the mechanics does not sound like a task I will enjoy. However, I wouldnt feel like Im giving him the best possible advice if I dont make myself clear. Thankfully, I haven't had to cross this bridge yet, but it can't be all that far off. Sex is happening younger and younger these days, and we need to give our kids the "tools" to deal with it. I agree that marketing directly to preteen boys makes my head spin, but having an appropriate product available is kind of a nessesary evil. Uggg, please help mama when I have to do this talk!