2sisters - DocWho3 posted an analysis of the B&W photo showing only one boy, compared to the color version of the same photo found on the bondage site. It seems that the B&W photo was likely a copy of the color one, but someone has used Photoshop to add a "brand" to the arm of the boy, in the B&W copy. This would appear, by itself, to be an attempt to create a hoax - an attempt to create a photo intended to bolster claims made by "Franklin Cover-up" sources that children (Johnny Gosch specifically) were kidnapped and branded by an organized criminal conspiracy.
The B&W copy of the photo is definitely a hoax and an attempt to deceive.