Mexico - Valeria Marquez, 23, Influencer murdered during Tik Tok live stream, Jalisco, May 13, 2025

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Influencer shot dead during livestream voiced fear minutes before murder: "Maybe they were going to kill me"​

The social media influencer who was shot dead during a livestream on TikTok in the Mexican state of Jalisco appeared to be murdered by a hit man and expressed fear before being killed, prosecutors said on Thursday.

The grisly murder of 23-year-old Valeria Márquez on Tuesday shocked the Latin American nation, igniting rumors about the motive behind her killing in a region that's been eclipsed by cartel violence in recent years. Mexican President Claudia Sheinbaum said her administration is working with local investigators to track down the killer and extended her condolences to Márquez's family.

Rodríguez said that early Tuesday afternoon, hours before the shooting, a masked man posing as a delivery driver arrived at the beauty salon on the outskirts of Guadalajara, accompanied by another man on a motorcycle. According to a woman in the salon, the men said they had a "very expensive" gift for Márquez that they had to deliver in person. When Márquez arrived and heard people were looking for her she expressed fear in her livestream.

Influencer shot dead during livestream voiced fear minutes before murder: "Maybe they were going to kill me"

Valeria Márquez, 23, was likely murdered by a hit man during a livestream on TikTok, Mexican prosecutors said.

www.cbsnews.com

 

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The case has been covered widely by local media and spread on social media, with many comparing it to the May 13 shooting of 23-year-old beauty influencer Valeria Marquez in Mexico. Just days before Estupinan’s death, Marquez was killed during a live stream at a salon by a male intruder.

Officials in Mexico’s Jalisco state said they are investigating Marquez’s death as a suspected femicide – the killing of a woman or girl for gender-based reasons.

While not all homicides involving women are femicides, many are. In 2020, a quarter of female killings in Mexico were investigated as femicides, with cases reported in each one of the country’s 32 states, according to Amnesty International.

Acosta did not say whether Estupinan’s death was a suspected femicide – but her killing has highlighted the sheer scale of violence against women in Colombia.

Gender-based violence in the country is widespread, including by armed groups, according to non-profit organization Human Rights Watch. Survivors face many obstacles in seeking care or justice, and perpetrators are rarely held accountable, the group noted in its World Report 2024.

Colombian model’s murder, days after Mexican influencer shot on live stream, sparks condemnation of femicide

The murder of a 22-year-old model and influencer in Colombia has sent shock waves through the country and drawn parallels to the killing of a Mexican influencer last week.

www.10news.com

 

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Officials in Mexico's Jalisco state said they are investigating Marquez's death as a suspected femicide - the killing of a woman or girl for gender-based reasons.

While not all homicides involving women are femicides, many are. In 2020, a quarter of female killings in Mexico were investigated as femicides, with cases reported in each one of the country's 32 states, according to Amnesty International.

Colombian model's murder draws parallels to killing of Mexican influencer on live stream days before

The murder of a model and influencer in Colombia has drawn parallels to the killing of a Mexican influencer last week, highlighting the high rates of femicide in Latin America.

abc7ny.com