I’ve been lurking until now, but I’m going to jump into the fray—starting with the BIL.
All comments are my opinion only.
In a world where we constantly overshare on social media, this is what I see happening with the BIL. I think it’s about wanting attention and being in the spotlight, even if unintentional. That sounds harsh, but I’m not trying to be critical.
Is his openness helping keep the story alive? Yes, but not in the right ways. For the security and privacy of the family, and the integrity of the investigation, I feel he needs to dial it back.
Does the public need to know that the kids are staying with relatives? No. What if—hypothetically speaking—the killer is having thoughts of “M/S screamed my name when they realized what was happening. What if 4yo heard?” Or, “4yo knows me and knew I visited that night. What if she tells?” In that scenario, the safety of the children and their caregivers could be in jeopardy. Likely? Probably not. But possible. Because the killer and their motive is unknown at this time, protecting the family is paramount.
Regarding privacy, how many times have we seen families request privacy as they grieve the loss of a loved one to violent crime? More often than not, I’d say. If I were in a similar situation, I’d be very upset if a family member shared information so loosely and publicly.
Regarding the integrity of the investigation, well, let’s just say there’s a reason LE releases only pertinent information to the public. I don’t really think the BIL has said anything detrimental to the case so far, but who knows?
As a PR professional, I maintain that less is more.