I think it is his way to connect with the jury. I am in the pharmaceutical industry and I can tell you these words are not easy to pronoucne. I am sure many on the jury can't pronounce it either and it's JB's way of saying "see, I am just like you". One of the things I give JB credit for is, he is (or trys to be) very charming.
You call it charming, I call it smarmy. :crazy: