Dear Cariis,
We may have to disagree on this one, my friend. Although you did say that you are "open" to other possibilities. I'll take that as a friendly challenge.
In my opinion, the "endless relentless non stop raving" is necessary in her "story of true love and happiness" she used constantly to promote the product.
It wasn't a true story. Shanann's friend, Nickole Atkinson told the true story.
But this was a story that could sell Shanann's product.
This is a common thread throughout most sellers' instagrams, facebooks, etc. They are marketing their products. The conferences they attend are exciting and create enthusiasm to "rave" about every single part of their lives!
They are encouraged to show the world that because this product changed their lives, they are excited and love their partners and have to tell us every day how joyous and happy their lives are.
They are told to share your excitement through selling of the product in their social media. And they do! Do they ever!
They feel "fabulous" and not just on Tuesdays but every single day!
But wait! Every single minute is fabulous ! Even when they are late for 10 appointments and are in the back of the line at the grocery store and they are so happy waiting in line. This product changed their life! They are so happy everywhere!!
They are encouraged to post positive and exciting messages about everything and everyone in their lives. Especially their spouses who support the product too!
Their spouses are not just "wonderful" but they are "the best thing that happened to me." They are the most perfect and wonderful spouses in the entire universe! This person changed my life just like this product changed my life!
She "sold" the idea of the "impossibly perfect and ecstatic happiness" just as she sold that product.
It's what the marketing conferences train them to do. They try to convince them that this form of marketing will work above all others.
I'm not saying that most of these people are not happy. Likely they are. But are they really all living a "100% impossibly perfect live"? I don't think so. We wouldn't be human if we had perfect lives.
There's nothing wrong with marketing or the conferences or anyone who sells products, of course. There's nothing wrong with making your life look "ideal" on social media. Nothing against any products. That's not my point.
In my opinion, the "endless non-stop raving" you mention is "key" to a marketing strategy to sell this product.
The key clinical point, in my opinion, was exactly when C.W. began to distance himself from the family he was planning to eradicate.
He was displaying cognitive dissonance.