I still don't really get it, to me Chad is just so unattractive in every way - unloveable, unlikeable, unbelievable, unbearable, unloving, un-everything. I don't get it.Yes, the videos always stay up after the premiere. I'm watching the first part now.
ETA: Some observations
Although Heather and her husband, Chad's brother Matt, did not believe in Chad's visions, Chad initially envisioned a prominent role in the end times for Matt and his son. I was surprised that Tammy and Heather didn't establish any kind of relationship despite being in the same church ward and their families living near each other in Salem. It's the way Chad portrayed Tammy negatively to Heather. He never had a good word to say about Tammy or his own mother. Heather also says that Tammy wouldn't talk to her. Chad likely warned Tammy to stay away. IMO patriarchy and manipulation played a big part in this case.