I'm a bit behind, but wanted to share some thoughts regarding the lack of information coming from LE and the reduction in media coverage. My degree is in Marketing and I have worked in media, advertising, promotions, etc. I now work for a company, handling all of these things from the other side. I say this only as an intro into by background, and the basis for my opinion. The media will not continue to cover a story where there is nothing new to cover. LE will not hold press conferences when there is nothing new to share with the public. This is the reality. This unfortunately results in people moving on. Not because they don't care, but because they let it slip from the front of their mind, and let's be honest, they get busy with life. Juggling careers, carpool, extracaricular activities, health problems, personal struggles, etc.. They become disengaged. Out of sight out of mind. This is tragic, but it's what happens. This is when it becomes most crucial for the people involved to "create" the news, per say. The media will cover Mickey, but they will not continue to regurgitate the same information day in and day out. Mickey needs to be marketed. Events! Organized vigils are one thing, but take it further. It's summer time - summer sports are going on. Get involved with the recreation leagues - have local teams wear wrist bands saying "Bring Mickey Home". Organize a co-ed softball tournament to raise money. I believe that I read that the new "headquarters" is near a bowling alley. Talk to them and other places like that, get them to host a "Bowling for Mickey" night. Events that are already planned/scheduled, contact organizers to see if there is a way to incorporate Mickey into the event. Check with the local radio stations and find out what their requirements are for a Public Service Announcement, as these radio spots are typically run for free. Volunteer turn out for searches was on the decline when they put foot searches on hold. Because people had to go back to their lives. Go to where they are. Get a local print shop to donate banners with the Find Mickey info - if they can put their logo on it, they'll do it for the publicity. Get local shops to include a Find Mickey flyer in every shopping bag. Write and distribute press releases to EVERY local media outlet - print, tv, radio, etc.. If LE can't bring any "news" to the table, then give them something to cover. This is just my opinion as it relates to keeping this case in the news - no opinions here regarding the state of the investigation or what I think happened
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. Just my 2 cents offered to be helpful!