If I may, some likely are gullible (or, if one prefers, compassionate to the point of precluding common sense). There are many in this world who won't, or can't, believe someone like Jodi could be capable of killing Travis. Society struggles to cope, at times, with the evidence that women can sometimes be far more violent and brutal than men. The evidence for this is vast in lesser sentences, acquittals, no charges filed, convictions only on lesser offenses, etc. in like for like crimes.
Others will support her out of a 'greater good', like a stance against the death penalty. Such an emotive topic, in such a high profile case, is going to draw people who feel they can use Jodi's case as an example or springboard to promote their views.
Some will support Jodi because they see themselves in her. There are plenty of abuse survivors I've met over the years that see a victim everywhere they look. Her 'story' will resonate with some. To these, even if she killed Travis, they're able to justify it. There are survivors out there still in victim mode themselves - who go from abusive relationship to abusive relationship, not necessarily realizing it when the abuse or abuser take other forms - these people are going to be highly susceptible to manipulation and gaslighting.
Others will support her simply because there may be a pay day at the end of this. An exclusive letter from Arias; an autographed sketch, details from the 'inside' in a tell all book; magazine exclusives on what she had for dinner Tuesday and how long they're allowed showers and phone calls.
All types of people, from every swath of society, are going to support her for all sorts of reasons. Some may one day feel used, or manipulated; others will remain fervent she should not be held accountable to the highest degree one can; and many, I suspect, will simply move on as their personal lives come into focus and this case fades from the headlines.
JMO and FWIW
