I don't see Rush as a "huckster". If he sold a trip that he wouldn't go on himself, I'd agree.
He built and flew an experimental plane when he went to meet the Blooms.
His words and mindset were true to his actions. He believed in what he was doing and that it was safe enough.
Obviously, it wasn't. I wish the non-explorer father and son weren't on the sub especially. I wish the accident hadn't happened.
I also know that experimentation and exploration aren't free and funds are needed to support. It wasn't a commercial endeavor but a funded experiment.
It was a tragedy. There are lessons to be learned, but I don't think it was a good guy/bad guy situation.
JMO.
I respectfully disagree that this wasn't a commercial endeavor for Rush. He openly talked about OceanGate becoming the SpaceX or Virgin Galactic of the sea. He thought that the sub business would make him a billionaire.
These are some excerpts from a 2017 Fast Company article:
Rush, it turns out, has a lot more in common with Richard Branson than Steve Zissou. While he certainly loves the mystery and allure of the sea, he is also a businessman—he earned a business degree from Berkeley and helmed a few IP ventures—who can’t help but see the ocean as a vast mass of resources filled with oil and gas reserves, diamond mining, and rare earth minerals to be harvested and profited from.
...
Eventually, as the pool of wealthy adventure-minded travelers willing to take a dive in a sub dwindles, Rush hopes that his submarine technology will be well proven, and he can start to contract with the biggest of the high rollers: oil and gas companies. “The biggest resource is oil and gas, and they spend about $16 billion a year on robots to service oil and gas platforms,” he explains. “But oil and gas [companies] don’t take new technology. They want it proven, they want it out there.”
The Titanic trips help make the case, showing those oil and gas companies that his technology works, while making a profit—something the company hasn’t quite done yet. “We’ll be profitable with the Titanic trips,” says Rush. “The Titanic is where we go from startup to ongoing business.”
Check out the article, there's a lot more about his business strategy and future plans.