Doing some research I found that they concentrate on college students particularly. They give a discount as long as your enrolled in a college.BBM
I watched a Dr. Phil episode yesterday on Seeking Arrangements. I'm not sure when it aired originally, but obviously before this case. At the time (of the original airing) there were 900,000 members, 90,000 of which were men. The men pay monthly to be a member. Very lucrative business for the founder.