I think we can help you SMT with drafting something for your friend.

I think if we can come up with something that changes the direction of the standard sort of cut and paste regarding her case, it would be great. If your journalist friend can give a high level regarding the public campaign so far including the booth and the number of flyers/fingerprint cards distributed that would be great. Another high level of the searches of course. But to me the "meat and potatoes" would be identifying clearly who hasnt been cleared IE: is it still BR and JC and where BR is exactly and why. If he is in custody still, and according to Vinelink he is, why is he in custody and is it related? If your friend could do a high level regarding past history in the house like domestic disturbance calls and CPS cases if they exist. I mean, who is this child? That is the key to finding her I think. Maybe we can gather other thoughts and streamline this for you.
I bet your journalist friend can get an interview with Detective Duke.
Good news about the press release!!