You're right, they air what gets ratings. The issue with families and law enforcement is that there are some cultures that view the police with a suspicious eye because of their past interactions with them. In their eyes, the police are there to harrass you, not help you. By giving your information to the police, are they really only going to use it to help find a child, or are they going to hold it against you for something else? The suspicion of that is there, even if you have never done anything illegal.It makes sense, really, when your interactions/expectations are negative, even when a child is missing.
Middle class "white" folks don't tend to have this issue, so all their business gets put right out there. That's probably why we know so much about cases like JonBenet and the Anthonys. Middle class white people are also the demographic some of the press plays to -- Nancy Grace, for example. The whole "that could be me/my daughter" is the thing that hooks many people in. Not the cases that involve someone of color, or someone who is poor, or on drugs, or illegal, or mentally ill, or a prostitute, or lives in a trailer and isn't supervised. Those people are not "us" and therefore, we don't relate. By "we" I am NOT referring to the people on this board, but society as a whole. The people on this board fiercely look out for the children who are missing, no matter their circumstances, race, etc. I find that to be very hopeful.
I guess I just wish things would change with the media. That sure was a windy way to say it, eh?