http://www.nytimes.com/2005/09/05/national/nationalspecial/05bush.html
White House Enacts a Plan to Ease Political Damage
WASHINGTON, Sept. 4 - Under the command of President Bush's two senior political advisers, the White House rolled out a plan this weekend to contain the political damage from the administration's response to Hurricane Katrina.
The effort is being directed by Mr. Bush's chief political adviser, Karl Rove, and his communications director, Dan Bartlett. It began late last week after Congressional Republicans called White House officials to register alarm about what they saw as a feeble response by Mr. Bush to the hurricane, according to Republican Congressional aides.....
In many ways, the unfolding public relations campaign reflects the style Mr. Rove has brought to the political campaigns he has run for Mr. Bush. For example, administration officials who went on television on Sunday were instructed to avoid getting drawn into exchanges about the problems of the past week, and to turn the discussion to what the government is doing now.....
In interviews, these Republicans said that the normally nimble White House political operation had fallen short in part because the president and his aides were scattered outside Washington on vacation, leaving no one obviously in charge at a time of great disruption. Mr. Rove and Mr. Bush were in Texas, while Vice President Dick Cheney was at his Wyoming ranch.
Mr. Bush's communications director, Nicolle Devenish, was married this weekend in Greece, and a number of Mr. Bush's political advisers - including Ken Mehlman, the Republican National Committee chairman - attended the wedding.
Ms. Rice did not return to Washington until Thursday, after she was spotted at a Broadway show and shopping for shoes, an image that Republicans said buttressed the notion of a White House unconcerned with tragedy.
More at link