Gosh. After watching parts of the press conference again and then seeing the son issue his own pleas to a potential abductor, I just can't shake the idea that a kidnapping and legitimate ransom demand is what may have just happened here. In my view, if the family didn't have strong suspicion (and as likely, compelling evidence) that this is the case then there is little chance they would be putting what seems to be a large part of their effort, resources, and - less important but still important - their reputation, towards it.
JMO.