The thing is, no matter what story / stories the spokeperson comes out with there will always be some folks who choose to believe or want to believe.
The more they release info, credible or not, they will increase the % of followers who believe more and more Caylee is alive and there will be good news.
Like the Meet-and-Greet, the Anythony's will win over supporters and followers and those that just want a happy ending. They are not going to analyze or research the info. Just take it at face value.
Just like politics -- it is the sound bites that count -- doesn't have to be accurate or true, just that busy folks catch the sound bites and remember only them. Recollection is, they are close to finding Caylee alive. First perceptions stick.
It is now time for the big push to influence the future Jury pool as we head into the month of December. I see them initiating an on-going political campaign now to influence everyone they can.