You said it. This is why LE in this case so desperately needs a PR person. They have no idea how to word things in a way that puts people at ease and stops so many rumors and speculation. I will not comment on LE's ability in this case to solve the crime or figure out what happened, but I will comment on the fact that their public relations are terrible.
Some people here say that their only job is to work on this investigation, but that is just not true. A large part of any police department's work in a high profile case is dealing with the public, especially when they have repeatedly asked for the public's help. The way they are wording things, along with the very unprofessional sketch of a guy, who I guess is bad??? I am still confused by that, two days later. It all just makes me shake my head.
But if LE wants to conduct themselves this way, then I suppose that is their choice. I am merely pointing out to them that if they want the public's help, then they should keep the public in their good graces. No I do not mean spilling every part of the investigation. I mean very basic stuff, like carefully crafted statements that do not seem so sketchy to everyone, or releasing a sketch that has been done by an actual profession police sketch artist, or when asking for public help, giving the public the information they would actually need in order to help.
Again, they can do as they like, but if they keep handling the case like this, then I swear they will not get a lot of help the next time they release a sketch.
LE is in a no win situation. No matter what they say their comments will be picked apart and people will still be searching to know what they meant. Why can't people just take what LE says at face value? No reading between the lines, no questioning why they used this word instead of that one, and if they don't want to comment then I'd guess they have a damned good reason for it. I know from experience that when speaking to a large group of people some topics you are just not prepared to discuss, be it for good reasons or bad. Perhaps they thought it was such a ridiculous question they hadn't prepared an answer. A good public speaker will not discuss things they are not fully versed in for fear of not saying the right thing. Now that takes some PR skill not to get sucked into that situation. Not everyone views their statements as sketchy, I am certain they are carefully worded to say exactly what they want. It's those that are not satisfied with their answer that find the comments sketchy.
And what's the problem with the artists sketch? It looks like every other one I have ever seen. Think for a minute what a photograph quality drawing would result in. There may be one person on earth that it looks like and they get no tips. The features that stand out to the witness are the features that will stand out to others and should result in more potential look a likes. Those prominent features as described by a witness will look exaggerated in the sketches but will also draw the attention just as they did to the witness. That is the information they believe will allow the general public to help them. Asking for more is just asking for details they are not yet prepared to release or that they do not know yet. Why can't that be enough for now?
I honestly believe that anyone who would consciously decide NOT to help someone in need because they weren't massaged enough by some PR specialist last time, to be the lowest form of human being on the planet. You help because you are human, not to get the details.