I understand your frustration, MissJames. I think there are many reasons why certain cases are treated differently in the media (and on the ground)- some which make sense, and some that just...don't.
My opinion only- but often missing persons with special needs grab a TON of attention- or none at all. Age of the individual always comes into play. Appearance of the individual always comes into play. How well the family of the missing individual can communicate always comes into play. And how the media interprets the case initially- all come into play.
My cop friends in Charleston had not heard about Johnny until I told them. That doesn't mean they didn't care- just that they have a lot on their own plates, and a description of a missing 44 yr old african american man with a speech impediment is- unfortunately- a dime a dozen in this area. Not saying this is right- just that it is. I hope that changes in the near future, but it's been one heck of a long uphill battle. I just hope we're close to the top.
Anyway, I think that in order to get the word out more productively to LE and SAR groups, maybe we need to personalize Johnny a little more. I asked upthread about his food likes/dislikes. Lets get a flyer made up that includes that sort of info. Let's include what makes him smile and laugh. Lets include the fear of thunderstorms. Lets include whether or not he likes animals and if so, what kind. What does he call his mom? His sister? That sort of thing.
I really think we need to distinguish him in a very personalized way to raise awareness.
And he needs to be entered in Namus, in the event that something bad has happened to him.