From the article:
We could fairly ask what might the prince and Meghan Markle have been thinking by trademarking their brand as a "royal" or even a royally accented thing while, simultaneously, hatching their plan to no longer perform, or be, of the rank. But the vast tangle of Megxit, largely created by the prince and Ms. Markle, has spun well beyond that question now.
It would now be reasonable to ask whether the process might be going more smoothly and generously had they not chosen to announce their departure as a fait accompli, without consulting Charles or the Queen. That seems to have been the crucial mistake. It robbed the process in which they are now engaged of generosity, flexibility and mercy, in other words, all the qualities in the negotiations that both Prince Harry and Meghan Markle most need at this exact point.
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^^ This is the essence of what happened and where things crossed the line. —In Meghan’s Vogue Inst-party-gram vid she said something revealing, she talked about “pushing it” further and asked to guest edit Vogue. (Well what are they going to say?)
Personally, I think they, but especially she missed the opportunity of a lifetime in the BRF. And they did a lot more than ‘push it’. —They assumed they could just quit royal duty and trade in on Harry’s royalty, in name only.
Because all this was planned, trademarked, and what-have-you, behind the scenes, it makes the whole drama of the emotionally wounded royals in the Africa film seem like a story concocted to fit the narrative of leaving.
And this is not lost on the public who after the support they showed H&M, the taxpayer price tag of the fairy tale, would naturally feel duped. DM’s article has 15k comments and counting in support of the Queen’s decision.
The Queen was gracious, and actually left room after the initial announcement for H&M to rebrand themselves on their own. And they didn’t.
All is not lost. Harry and Meghan could market themselves as Harry and Meghan and everyone knows who they are. Good luck to them. I think they are going to need it.