Scary. This might have been mentioned upthread; I could have missed it.
South by Southwest started March 9 and ends March 18.
It draws close to half a million people to Austin. Top musicians, entertainers, parties, podcasts, exhibitions, official parties, trade show, conference, concerts, film, tech/interactive, etc.
Some random numbers, for the unfamiliar (rounded from the sxsw 2017 info)
286,000 = festivals attendees
168,000 = official music showcase attendance
2,100 = music acts
2,800 = total performances
554 = international acts
71,000 = conference attendees
5,100 = conference speakers
4,100 = media/press attendees
2,100 = conference selections
95 = countries represented by conference registrants
75,000 = trade show attendance
620 = trade show booths
27 = countries represented at trade show spaces
1,100 = parties and official events
70,500 = film fest attendees
4,100 = outdoor film screening attendance
47,500 = gaming festival attendance
35 = comedy showcases
43,000 = flatstock 59/marketplace attendance
65,000 = consumer exhibitions attendance
51,000 = hotel rooms booked
More about the festival:
https://www.sxsw.com/