Oh, NBC gets it- their It, which is dollars, period.
That corporation can't lose with this deal. It'll do an interview which will get good ratings…or not. Either way actual dollars aren't coming out of their pocket, and they're clearly betting on money flowing in.
OCA gets it too. Her It is also dollars, period. It doesn't matter to her whether anyone believes anything she says or does not say in a book or in an interview, nor does it matter how many peeps watch the interview or buy her book. She'll still get money she hasn't earned, her favorite flavor of dollars.
The only mildly curious thing about this alleged deal is what exactly a publisher would get out of it, since they are the ones who would be putting up the dollars to publish. Since no publisher could be assured of breaking even, much less raking in dollars, only one explanation comes to mind- -a quid pro quo.
My best guess of such an arrangement is that NBC "pays" a publisher in the form of free on-air marketing/advertising for that publisher's products, to the tune of whatever it will cost the publisher to do the book, including whatever blood money is paid to OCA.
Lots of potential dollars in that deal for any publisher, as here's what media outlets NBC owns:
NBC, Universal Studios, NBCUniversal Television Group, NBC News, USA Network, Syfy, Chiller, G4, CNBC, MSNBC, NBC.com, MSNBC.com, iVillage, PictureBox Movies, Bravo, qubo, Telemundo Television Studios, The Weather Channel, ShopNBC, Hulu, A&E Television Networks
no commercials.
