Bullwinkle
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"Every day of the trial, Amy Singer and her revolving team of at least five people scanned thousands of tweets, Facebook posts and messages from bloggers.
They read through tweets on WFTV.com, Orlando Sentinel's @OSCaseyAnthony Twitter feed and other local media sites, gauging opinions about defense and state attorneys, witness testimonies, evidence and especially the focal point of the trial Casey Anthony.
Those opinions were presented to Casey Anthony's defense attorney, Jose Baez, who initially had his doubts about the social media tactic. Ultimately, Singer said, Baez would decide how and what he was willing to adjust in his trial strategy.
When public opinion on Twitter or Facebook changed dramatically, Singer said she made it clear to the defense that they needed to tweak their strategy."
Quoted from: Casey Anthony: How social media tweaked defense strategy